The right composition of images and text can convey more emotion than either images or text alone. Super uses “starters”—like MY FAVORITE or DID YOU KNOW—along with suggested images to make posting in the community fun. It's a new and unique way to connect with people on a deeper level.
Super was founded by Biz Stone and Ben Finkel who both believe a company can do well by doing good, that work should be fun, and that the secret to success is having a healthy work life balance. They are also big fans of battle-tested clichés.